After conducting my research, the first thing I noticed was the use of the internet and social media. For my idea, I designed a digital tutorial based on Vincent's character, titled "How to be rich". This would include numerous pages of outrageous tips from Vincent that would establish his egoistical personality which would create familiarity with the audience for the character. It would also convey the comedic aspects of our film which would further implore the consumers to watch the film. To create more attention, there will be a quiz created by Vincent loaded onto the last page which asks blatant obvious questions and if the audience were to answer the questions correctly, they would unlock the trailer for Prime Time. Below is a screenshot of the cover I designed where I added the famous quote "Prime Time" which of course creates synergy with the film's title. The cover is also populated with information of what it includes which was purposely made to cringe the audience and again emphasise his egoistical personality. Some of the questions featured will also be quite aggressively phrased to also convey Vincent's abusive side. After the trailer is revealed, there is an option to share your score for the quiz on numerous social media platforms such as Facebook, Twitter and Instagram. This is vital as social media is a key aspect of viral advertising and will implore consumers on these social media platforms to share and discuss the campaign, for example sharing the answers.
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