Monday, 22 January 2018

Viral Marketing idea

An idea for a viral advert for our film is a recruitment video from Clarke Industries which is what would be shown to the people who worked there if it was a real business. This would be a very comedic video in the style of The Office with a camera man following Vincent around the office with him directly addressing the audience and speaking to them. The main idea of this recruitment video would be Vincent showing the new employees around the office but everything  is going wrong with the workers all looking really unhappy and quiet when Vincent walks in, employees in the background just not doing work and subtle aspects of comedy that I believe would make for a really effective viral marketing campaign as the main focus would be around Vincent trying to contain his rage. I would incorporate really upbeat, cheery music and very over the top editing which would help accentuate this humour just by making the audience cringe at how bad this video actually is. In order to actually make this video viral and promote it to its best ability I would upload this to the key social media sites such as YouTube, Facebook, Twitter and Reddit this is so that people can constantly share the video with friends and other people. This will then allow for the video to gain global traction and have as much reach as possible.





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