Film radio trailers/adverts are a type of trailer to advertise a film using radio. They tend to be very short and only around 30 seconds long, typical radio trailers include a voice over explaining the film and giving audiences a short synopsis of the film. As well as this they tend to have audio clips taken straight from the film such as key dialogue or sound effects, this can be very effective as these short clips from the film are for me what would determine if I wanted to see the film as that is actual content from it. Some radio trailers also choose to include a tagline from the film such as the alien one in which it says "In space no one can hear you scream". An example of a great radio trailer is the one for the infamous horror film, Halloween.
This radio trailer is a prime example of an effective trailer due to it having all the features as mentioned previously, my personal favourite part of this trailer is the terrifying theme song that runs throughout underneath the voice over. This music instantly connotes a feeling of terror and fright into its audience making it suspenseful as to what comes next. This in turn makes the audio clips from the actual film even more effective and appealing to the target audience of Halloween. Obviously as our film is a different genre we need to create a different mood and atmosphere from our trailer however there are certain aspects that we could take from this such as the clips that instantly show the audience what the film is. Finally almost all radio trailers include a voice over, audio clips from the film, music from the film and the age rating.
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