We intend to produce a film poster for our film project. Before I set about planning a poster, I chose to analyse a poster. I chose to look at the poster for the 2011 film 'Horrible Bosses'. I chose this film because I feel that it is very much like our own project.
The film poster employs eye catching colours. One key thing to note is that only few colours a chosen, which simplifies the design. A simplified design has connotations of business, which is the main setting for 'Horrible Bosses'.
The font used to name the staff such as the directors is a derivative of the commonly used font 'Steel Tongs'. The font used for the title and other pieces of text are simple in design, thus making it easy to read.
This poster will serve as inspiration for the poster that I will design.
Another thing to note, we have decided to independently design a poster of our own and then we will consult eachother and discuss the ups and downs of each poster. From then on we will work together to design a more suitable poster for our film.
Viral marketing is advertisements which aim to spread the message of something very quickly and to a lot of different people. It is usually done through the internet, social media and websites. Users will pass on the marketing message to other sites and users, creating a potentially exponential growth in the message's visibility and effect.
There are three criteria for basic viral marketing; the messenger, the message and the environment.
An example for a viral advertisement would be the "Red Bull Space Jump" in October of 2012
Breaking three world records, Felix Baumgartner completed the iconic space jump for Red Bull in October 2012. The Mission Highlights video alone on Red Bull’s channel has over 37.4M views. This would be a good example of a viral advertisement because it was hyped up using social media and then the video was released on YouTube, which is a video sharing platform, which is also the 2nd most popular website on the internet according too "Alexa". This raised awareness because it got so many views and it reached out to millions of people. This was helpful for Red Bull as it was interesting for people because it wasn't just an advert telling people to buy Red Bull`s products, it was an advert provided and featuring Red Bull. In the advert it made sure that it reinforced the viewer with the knowledge that this was done by Red Bull. It was a iconic moment in human knowledge and engineering, jumping from space and it set records, so Red Bull made sure they were behind that for good branding and publicity, which will lead to more customers and brand loyalty.
A radio trailer is a trailer which is given to the audience through the radio and comes through to them through audio, without video. So it is a audio based trailer. Average trends upon radio trailers tend to make them very short, usually around 30 seconds to a minute. Radio trailers use voiceovers to tell the audience about the film. This will usually be a strong sometimes intense voice being played throughout the trailer and whilst this voice is narrating and giving a short synapsis of the film there are usually audio clips from the film like quotes, sound effects and music from the soundtrack of the film. The radio trailer is intend to sell the film to the audience in the form of audio, so the voiceover must be good and interesting to the audience to draw them in. This includes the quotes, sound effects, and the music from the soundtrack that may be used, it must be all appealing to people who may be interested in the film.
Here is a few examples of radio trailers for 'Star Wars'. These radio trailers are really old and are from the 70`s.
Film radio trailers/adverts are a type of trailer to advertise a film using radio. They tend to be very short and only around 30 seconds long, typical radio trailers include a voice over explaining the film and giving audiences a short synopsis of the film. As well as this they tend to have audio clips taken straight from the film such as key dialogue or sound effects, this can be very effective as these short clips from the film are for me what would determine if I wanted to see the film as that is actual content from it. Some radio trailers also choose to include a tagline from the film such as the alien one in which it says "In space no one can hear you scream". An example of a great radio trailer is the one for the infamous horror film, Halloween.
This radio trailer is a prime example of an effective trailer due to it having all the features as mentioned previously, my personal favourite part of this trailer is the terrifying theme song that runs throughout underneath the voice over. This music instantly connotes a feeling of terror and fright into its audience making it suspenseful as to what comes next. This in turn makes the audio clips from the actual film even more effective and appealing to the target audience of Halloween. Obviously as our film is a different genre we need to create a different mood and atmosphere from our trailer however there are certain aspects that we could take from this such as the clips that instantly show the audience what the film is. Finally almost all radio trailers include a voice over, audio clips from the film, music from the film and the age rating.
One of the posters that I am taking an inspiration from is Fist Fight, this is because of the instant connotations that you obtain from the characters facing each other with the intimidating look from one of the characters. However you can tell that this film is a comedy from the feeling it gives off with the comedic tagline and anxious look of Charlie Day compared to the very intimidating look of Ice Cube. This is obviously to aim to the primary audience for the film which will be teenagers who want to watch a comedy film so it has bright colours and comedic features to appeal to that audience. Whereas our film has a much darker tone and is of the psychological thriller genre so if we were to use this idea of two characters facing each other showing their conflict and hate, we would have to adapt it a lot from how it is used in this film by toning the colours down, not using comedic effects etc. An idea for our film would be to have very basic colours such as black and white to show how their relationship and conflict is very primal and is just a hatred of one another compared to Fist Fight where it looks more trivial and childish which again links back to the School related storyline and comedy genre.
